Have you ever purchased something and then see it a week or so later for $5 or $10 less than what you paid? Well, the same principle applies to wine. Recently, we went to a store and saw a bottle of wine. The price was $50 and we were told it was on special just for that day and that the wine normally runs $100. Wow, that’s a great discount! But, being the savvy wine shoppers we are, we turned to Total Wine’s website for a price comparison.  Even though Total Wine is a large wine shop chain, they are a good resource for wine prices because they get such great deals from the winemakers. Back to the example, Total Wine had the exact same wine for $50, too, but it was their everyday price. What?!? So what we were told was a special was actually a normal price for the wine at Total Wine. Mmm…

There was another instance where we purchased a bottle of wine at a wine shop for $18. It was available at Total Wine for $13. We decided that we would go back to the wine shop and pay the extra $5 for two reasons 1) the wine shop is closer to our home than Total Wine so it’s a matter of convenience and 2) we had great customer service from the smaller venue with the owners offering suggestions and being very engaging.

When comparison shopping, the cheaper price usually wins out but there are times you might be ok to pay a few extra dollars. However, we must say, it pays to do a little homework. You can save yourself quite a bit of money.